COLLECTION

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2020 SS COLLECTION
"14:00-2:00 IN CAFE CHUNG-DAM"

Under the theme of "Café Chung-dam," the 2020 spring summer collection consists of designs which illustrate the relaxed atmosphere at 2 p.m. and the sensual atmosphere at 2 a.m. on Saturday in Chung-dam in Seoul.

 

The designs portray the atmosphere of Seoul in a natural and sensuous style through moderation, which reinterprets the sensibility of the '90s Korean drama.

2019 SS COLLECTION
"AMERICAN-JUVENILE"

The collection is inspired from the young generation in Seoul and the vintage American western style.

The distorted and damaged appearance of the vintage garments is converted into the new constructions of the designs. Bleached denim fabric illustrates the ambiguous sexual characteristics of juveniles.

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2018 FW COLLECTION
"ROMANTIQUE-EQUIPMENT"

The concept for the 18FW collection is “Romantic Equipment”.

The collection delivers the new perspective of the concept of garments by the designs deconstructed, enlarged, shrunk and layered. It suggest the new path for the style making the boundaries of the form, construction, and functions blurred.

2018 SS COLLECTION
"STARBOY-서울소년"

The collection is inspired from the young generation in Seoul and their cultural back ground such as Cowboy Bebop, Gundam and K-pop artists. 

They identify themselves out of the boundaries of races and genders. Based on the view of the young generation for fashion and culture, the collection illustrates the genderless, deconstructed, sporty mood of boys in Seoul.

2017 FW COLLECTION
"EVOLUTION / EQUIPMENT"

The collection is inspired from the evolution which is the process of changing shapes and functions for adapting to the environmental changes.

The garments are modularized into separate parts, and equipped to other garments for changing the shape and function.

The collection supplies the evolution factors which support the adaptation for the need of the new style and functions.

2017 SS COLLECTION
"NIRVANA - 涅槃"

The inspiration for the collection comes from Nirvana _ the term describing the ultimate goal of the Buddhist path, and the name of the American rock band.

The concept of the collection is from the meaning of Nirvana and the lyrics of the song, hey hey my my, which Kurt Cobain, the leader of Nirvana, quoted in his suicide note.

I found the same image of “burn out” from them, and I illustrated burnt out and distorted garments, and try to combine this style with the grunge style of Kurt Cobain

2016 CAPSULE COLLECTION
"ANTI-HERO" EXCLUSIVE IN SEOUL

The collection is inspired from the youth and their culture in Seoul. The key words for the collection are "YOUTH", "SEOUL" and "STREET".

The collection reflects the cultural atmosphere of the rebellious and defiant youth in Seoul. 

2016 FW COLLECTION
"W.D.L.B"

The inspiration of the collection comes from the American western style.

The collection is regarding to the combination of something different – western culture and Native American culture, tailored style and outdoor style, past and present.

The 4 keywords _western, double, layered, body_ are chosen for the collection.

2016 SS COLLECTION
"THE BODY_000"

The inspiration of the collection comes from humans’ body same as the previous collection [the body].

The constructions imitated from the humans’ muscle structure are developed and adapted to the military style garments.

For this season, the carbon coated cotton and nylon cotton fabrics are used for the garments, and the combination of the developed construction and fabrics creates the new type of the outdoor atmosphere.

2015 FW COLLECTION
"THE BODY"

This project starts from the idea that the classic tailoring techniques has the will of imitating not only human's body shape, but also the movement of the body. 

I enlarge this thought; "imitating" human's body structure which controls the shpe and the movement of the body.

It will suggest the new structure and the style of the clothes, and as the new concept of clothes: 

the another body. 

YOUR BRAND

2014 FW COLLECTION
"SAVAGE GRACE"

The inspiration comes from the movies, Silent of Lamb, Red Dragon and Hannibal. Even though the killers in the movies are different, Hannibal is the most important person and represents the nature savageness of human being. The moment he shows the savageness in the impeccable suit is very ironical and attractive.

The collection illustrates this ironic and beautiful moment mixed with savageness and grace; Savage Grace.

 
 
 
 
 
 
 
 
 
 
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HCL STUDIO

2nd floor, Eunnam 17Gil 7

Seoul, Korea 06775

VISITING THE STUDIO AVAILABLE BY APPOINTMENT ONLY

INFO@HANCHULLEE.COM

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